Bing Ads (Microsoft Advertising) for epoxy flooring companies
Bing Ads, which Microsoft now runs as Microsoft Advertising, show your epoxy flooring company's ads to people who search on Bing. The audience is smaller than Google's. For a company that already has a Google campaign, it is a second place to be found.
We bring the campaign over, keep Bing's numbers apart from Google's in your reports, and manage it under the same rules we use everywhere else.
Second search stop
Where Bing Ads fit beside an epoxy flooring campaign
A garage owner does not announce which search tool they are using. Some start on Google. Some type into whatever came on the computer in the office or the tablet in the kitchen. Bing Ads let your epoxy flooring company turn up for those other searches too, with ads that read just like the ones on Google.
Because Microsoft Advertising can import a campaign from Google Ads, the first draft does not start from a blank page. We import it, then read it line by line: the towns, the floor types, the ad wording and the list of searches to keep out. Anything that does not suit the Bing audience gets edited before it runs.
Bing Ads compared with Google Ads for an epoxy flooring contractor
| Question an epoxy flooring owner asks | How Bing Ads handle it | What stays the same as Google Ads |
|---|---|---|
| Where does the epoxy flooring campaign come from? | Imported from the Google campaign, then edited by hand | The towns, floor types and exclusions you already chose |
| How many people see an epoxy garage floor ad? | A smaller audience, and we state no figures | The same job: one ad, one landing page, one call button |
| How does a garage floor coating company watch the budget? | A Microsoft Advertising account in your name, billed by Microsoft | A budget ceiling you set and can change |
| How are epoxy flooring calls counted? | Tagged with Bing as the source | Source tag, call length and the page that was open |
| What does the epoxy floor installer's report show? | Bing results on their own lines, never blended with Google | A monthly summary page |
Bing Ads work we handle for an epoxy flooring company
- Import
Bringing the epoxy flooring campaign over from Google
We connect the two accounts, import the campaign and read what arrived before anything is switched on.
- Edit
Rewriting ads for the epoxy floor installer's Bing audience
Wording is checked against Microsoft's current advertising policies before an ad runs, and trimmed where the platform would read it differently.
- Exclude
Search terms kept out of the garage floor coating campaign
Job seekers, people who plan to do the work themselves and shoppers buying supplies are written out, and the list is reviewed as new searches appear.
- Report
Bing lines in the monthly epoxy flooring summary page
Calls and form messages from Bing are listed apart from every other source, beside the amount Microsoft billed.
How Bing Ads get added to an epoxy flooring company's mix
Review the Google campaign with the epoxy flooring owner
We confirm which towns, floor types and exclusions should carry over.
Open a Microsoft Advertising account for the epoxy flooring company
The account and payment method are in your name. We join as managers, and you can remove us at any time.
Import, then edit for the garage floor coating audience
The imported campaign is read line by line, and wording is adjusted wherever Bing's searchers or rules differ.
Tag every epoxy flooring call by source
Tracking keeps a source tag, the call length and the page that was open, so a Bing call is never confused with a Google call.
Judge Bing on its own page of the monthly summary
If calls from Bing justify the budget, it stays. If not, you can pause it with one message.
Bing Ads myths in the epoxy flooring trade
Said in the garage bayNobody uses Bing, so an epoxy flooring company can skip it.
What the search box showsFewer people use it than Google, and some garage owners still search there. Whether it pays for your company is a question the calls answer.
Said in the garage bayBing Ads are a copy of Google Ads.
What the search box showsThe import gives a starting point. Ads are then reviewed against Microsoft's own policies and edited for the Bing audience.
Said in the garage bayRunning Bing Ads means doubling the epoxy flooring ad budget.
What the search box showsThe Bing budget is a separate ceiling that you set. It does not have to match Google's.
Said in the garage bayOne agency holding both accounts blurs the numbers.
What the search box showsEach platform gets its own lines in the monthly summary page, so Bing and Google are never blended.
Who pays Microsoft when an epoxy floor installer runs Bing Ads
Your card pays Microsoft directly for the clicks, and Microsoft sends the invoice to you. We never touch that money. Our management is a separate monthly line: no sign-up charge at the start, no paper to sign and no term to wait out.
Bing is one of three platforms we manage, and the pricing page shows how the tiers change when you add a second or third. Running Bing alongside Google can sit inside the two-platform tier. Some companies also prefer to add search engine optimization on the side so pages keep working when the budget pauses.
Checklist for adding Bing Ads to an epoxy flooring company
- An existing Google Ads campaign to import, or a plan to build one first
- The towns and floor types the epoxy flooring company wants on Bing
- A separate click budget for Microsoft Advertising
- A payment method in the company's name for the Microsoft account
- Search terms you want kept out, such as job seekers and people who plan to do the work themselves
- Photos from the company's own jobs, used with the owner's approval, for landing pages
- A named person who answers calls and form messages
- A reminder to keep customer names, home addresses and job-site details out of what you send us
Every ad is read against the platform's current policies before it runs.
Bing Ads questions from epoxy flooring owners
Are Bing Ads worth it for an epoxy flooring company?
It depends on your market, and we state no figures. We run it on its own budget and let the call log decide.
Can Bing Ads be imported from a Google Ads campaign?
Yes, Microsoft Advertising has an import feature. We use it for the starting point and then edit the result by hand.
Does an epoxy floor installer need a separate account for Microsoft Advertising?
Yes. It is its own account, held in your company's name, and our management is added to it.
Does your agency do the garage floor coating itself?
No. Our scope ends at the ad, the page and the tracking. Your crew keeps every estimate visit and every floor.
How is Bing Ads management billed for an epoxy flooring contractor?
Monthly, as part of the paid ads tiers on the pricing page. Click spend is paid to Microsoft, separately and straight.
Add a Bing audience to the epoxy flooring calendar
Schedule a call with our CEO or write through the contact page. We will talk about whether a Bing campaign suits your towns, and the plans page covers how platforms are grouped.
Which floor types should the phones hear about first?
Name the floor types you hope to be asked about and the towns your crews drive to, plus any local websites that already point to yours. Keep customer names and home addresses out of the note.
A garage owner is searching for a floor right now. Be on the list they scroll.
Schedule a call with our CEO, or leave a note. The first reply covers what your epoxy flooring company sells, the towns it works in and the searches that matter most.
Month to month. Ad budgets paid to the platforms.